The Impact of Mass Media and the Industrial Revolution on Fashion and Style


Historically known as ‘fashion,’ fashion has influenced everything from clothing styles to social trends. In this article, we’ll cover the role of mass media and the Industrial Revolution in shaping fashion and style. After we’ve covered the impact of the mass media, let’s look at the evolution of clothing styles. Hopefully, you’ll understand the meaning behind the terms. Fashion is a complex concept that entails a multitude of different issues and concepts.

Dynamic change

Today, fast-paced economic changes are causing many hurdles in the textile industry. Interest rates are rapidly increasing and monetary policies are tight. The SBOP in 2012 decided to reduce the base rate for the economy to 9.5%. During this period, the rupee depreciated by around eight percent against the dollar in the interbank market. The media has enforced greater fashion awareness in consumers, which in turn has increased the demand for apparel products. Increased access to worldwide varieties has made consumers even more demanding than before. With the dynamic change in fashion tastes, apparel manufacturers and retailers can expect to capture a bigger share of the market.

In response to this, the author of this article created a ready-to-wear collection with the theme of dynamic fashion. Using a 3D technology, the designs explore a variety of textile patterns and styles. They explore various styles, colors, and fabrics, expressing the dynamism of sustainable fashion. The dynamism is expressed through geometric and futuristic patterns and realistic textures. The author also uses advanced digital technologies such as 3D printing to create the garments.

Influence of mass media

It is known that mass media has an influence on people’s fashion consciousness and purchase decisions. Fashion magazines are among the oldest media, and they arouse discussion of current trends. Fashion media also include photography, film, and blogs. This paper explores the impact of media on fashion consciousness and purchasing decisions. It uses a convenience sample of female and male college students at Southwestern University in the United States. This research also focuses on the changing media landscape, analyzing how different media outlets impact consumers’ buying decisions.

The impact of mass media on fashion is also evident in the way people express themselves. With a broader range of brands and clothing choices, modern consumers feel more satisfied with their sense of self-expression. One of the most noticeable influences of mass media on fashion is the speed with which trends change. For instance, social media platforms such as Instagram have made it possible for new trends to spread in a short period of time. By reacting rapidly to the trend, these fashions are more likely to reach their intended audience and generate profit.

Evolution of clothing styles

As the world changed in the 1970s, so did the clothes. Women started wearing flared trousers, hippy clothes, and wide-legged pants. Men’s clothing styles changed as well, with a shift toward more casual clothing and flared trousers. A big trend in the 1970s was disco, which brought flared trousers and high-heeled boots to the mainstream. And women started wearing more trousers, jeans, and maxi skirts.

This period in history saw the rise of fashion. Fashions changed as women became independent and joined the workforce in greater numbers. The popularity of androgynous looks became common. The elaborate dresses were replaced by sporty, flat-chested looks. Women also began wearing short skirts, bob cuts, and panniers to emphasize their tiny waists. However, the era ended with the French Revolution, as the lower class became despised by the wealthy.

Impact of industrial revolution

The Industrial Revolution greatly affected the world’s fashion industry. While debates continue over the positive and negative impacts of this revolutionary period, it was the development of new technologies that greatly improved productivity and made everyday life easier for many people. These innovations led to the rapid industrialisation of clothing, and in turn, the fashion industry was shaped by this change in society. As a result, this revolution changed a wide variety of industries, from manufacturing to textiles.

The first three industrial revolutions solved inefficiencies in the production system. The 1st industrial revolution was the first to mechanise clothing production. The second revolution culminated in factories designed for mass production. The third industrial revolution ushered in digitalization and automatic production. With this new technology, clothing was no longer made to meet specific tastes, but instead to meet a broad range of consumer demands. Despite the changes, the fashion industry has been able to adapt and move back toward a craftier, more personalized production style.